A design can be anything and everything. The plan is how it is approached and eventually executed. A design always begins with a vivid conceptualization process. (A hell-of-a-lot of thinking). This allows for thorough design exploration making use of my abundance of ideas. My theory is, "the more ideas the better." Rationalize, relate and conform the material (including the brief) as the design will design it self once a convincing idea has been solidified. Where most sit at the computer and allow the software to design something, I take the logical approach and exercise the principles of design. In this case the computer is simply a tool, a vehicle for the execution of a timeless, noticeable design derived from a brilliant idea. When all put together (designed) this becomes the most important investment for any business, organization or even the individual as it creates awareness, interest, and potentially fascination with a product, idea or even a whole brand itself. With one solid investment, comes infinite returns.